You know you need portraits to grow your brand and business, but completely clueless on how to go about it?
No problem. We’ll talk and everything will become clear.

An indispensable part of the cooperation is the creation of a concept for the shooting. Even if we are only talking about working on a single portrait. I need to know what your plans for publications are, whether the photos are to go on a website or be published in a trade magazine – the context is important. I ask about the company’s visual identity and branded graphic materials. But also about your style preferences and aesthetics. I want to know your vision and be sure that the style I work will suit you.

We can meet in person or online, talk on the phone, the important thing is that we discuss the details. Sometimes clients are surprised at how many questions I ask at this stage but, the better I understand what you need and what your expectations are, the more accurately I can convey this in the photographs.

I implement all the gathered information into the ideas for the photographs – the conversation stimulates my imagination, I replace words with images, so that at this stage I already propose specific solutions.
We build the scenario of the session, i.e. we plan the approximate final number of shots, we determine how they will differ from one another having at our disposal the light, the neutral background and its colours or the scenery of the place and, of course, the outfits, which can be more or less formal.

If I’m working with a team, we’re looking for a common denominator, a certain key that is visually shared by the whole team.

Photographs for business are meant to fulfil very specific tasks. To help you with your business and its development, to represent you in all kinds of publications, to carry a certain story that you want to convey to your audience.

So the work of preparing them should be precise. Of course, I also leave room for spontaneity during the shoot, and I’m open to ideas that come up at the photo creation stage. But certainly, good preparation will guarantee that the session time will be used to the full, effectively, and that the results will meet your expectations.

If you want to find more texts in this series, click on the CATEGORY “business portrait shooting” or HERE.